Growing your industrial business can be a tricky process. It’s hard to predict what moves will get you ahead. Luckily, there are others who have been where you are and left a trail. So here’s how to quickly grow your industrial business using creative solutions.
Do The Detail Work
No one is as committed to the success of your industrial business as you. When you can, take the time to handle the little details yourself. It adds personality and helps you stand out.
- Add thank you notes to packages.
- Use custom packaging that clearly shows the product is from your company.
- Be your own delivery team. You can rent a fleet of trucks and be on your way to delivering customer satisfaction.
- Handle your own customer service instead of outsourcing.
The small details can make all the difference. Your customers will appreciate the commitment you have to them and your brand.
Open A Pop-Up Store
Pop-up stores are a way to grab the attention of new potential clients without having to invest in new marketing. Here’s how they work.
- Find a storefront or property looking to rent out their space for a short amount of time.
- Choose the place that works for you and rent it.
- Set the store up with the product you’re looking to promote. It could be a brand new one that you want to get the word out about or an old one you have an excess of.
- Decorate the outside of the shop to be as eye-catching as possible. You want to lure people in.
- Make sure customers know the store is temporary, it’ll encourage them to buy now.
- Include a card or other promo piece for your normal location or website with each purchase, so they can find you later.
Pop-up stores are a great way to generate sales and get people interested in your industrial business.
Social media is the fastest way to make connections with customers, and industry professionals. It allows you to market, share your company message, and nurture a relationship with your customers. Here’s how to use it effectively.
- Create unique and engaging content.
- Show a little personality. People want to follow other people, not robots.
- Interact with others. Respond to comments, comment on posts you’re tagged in, ask for opinions on a new idea, do whatever you can to get people involved.
- Give back the support. Promote a charity or small industrial business to show your customers you care.
- Feature customer posts that involve your products. This shows how much people support you and like what you do.
If you build a strong social media presence, your customers will begin doing your marketing for you.
Merge With Another Industrial Business
Merging with another company is a guaranteed way to expand businesses. The process does come with its own unique challenges, so here’s what to consider.
- What is the financial status of both companies? You don’t want to merge if one of you will only gain debt from the other.
- How strong are the management teams in each company? You’ll need good leaders to make the transition a smooth one.
- Will both companies gain a large enough amount of new clients to justify the hassle?
- Are the companies similar enough that the merger will make sense to the customers? You don’t want to confuse or alarm your existing customers.
A merger can be beneficial for everyone involved if the right amount of time and effort is spent on the project.
These are just a few of the creative solutions available to you. If you put them into practice and put your own spin on them, you’re sure to watch your industrial business grow quickly.