Business Communication Skills
What are the signs of excellent communication skills in business? The answer is careful planning, thorough research, and clear presentation. It’s not easy to attain the ideal, though there are many helpful tips for those who want to grow and improve. If hiring professional research paper writers isn’t an option for you, this article might be useful. Read on to know about the most valuable tips to make your skills in written communication better.
Identify Your Audience
The first question a writer should ask himself is: “Who will read what I write?”. The content and structure of your writing all depends on who you are writing for. That’s why it’s crucial to conduct audience research. Is your audience involved? Then use more evidence and logic. For less-involved readers, emotional appeal is essential.
Tip: Picture the typical reader in your mind. Is he a middle-aged office worker or a young artist, a housewife, or a businesswoman?
Establish Your Purpose
Before typing any single word, think about why people should read what you write. Does your purpose lie in sharing information or inspiring your readers to act? In either case, writing will be different. But it still has to accomplish a specific goal and to be as persuasive as possible. It may surprise you how simple knowing a purpose can guide you in finding the right words and lead to what you want and must say. By knowing why you are writing, you will communicate better and find the process itself easier.
Tip: It’s better to state your goal clearly at the beginning of the message. Use an ad-style slogan to put the bottom line up front.
Formulate Your Message
Formulating the message right is a key to successful business writing. So how to make sure that your email doesn’t get lost in the morning sludge pile, and your report tells the story you intended?
Ideally, your writing should appeal to:
- Knowledge and facts based on research;
- Character, authority, or reputation of the speaker;
- Emotion or humanity.
Tip: Whether it is email, report, article, or any other type of business writing you may achieve the purpose by using the concepts mentioned above. By connecting to your audience, you draw them into your message.
Make It Tight and Simple
Today’s communication skills is more rapid than at any other time in history. Modern people lack time. That’s why they tend to look for key information and read the whole text only if they see it’s worth reading. The best way to make the audience spend time on your essay or email is writing tight and simple. Keep things short, get rid of the “speed bumps”, and you’ll have more chances to win readers’ attention. If it’s hard for you to detect extra words, use Grammarly or another service for checking your text.
Tip: A clear headline, descriptive subheads, and lists make the message plain and contribute to its legibility.
Select an Appropriate Style and Tone
Take into account the occasion, audience, type of writing, and topic itself before choosing a style.
The style involves the choices you make about:
- The construction of the paragraphs;
- The length and patterns of your sentences;
- The choice of words.
As for business writing language, the common way is to write straightforwardly, staying formal and professional.
Tip: Tone and style are indicated in part by the words you choose. Get rid of slang and passive voice to avoid confusion and make your speech more confident.
Asking professional writers for help is always a good idea. Everybody can use an actual word in the wrong context or miss some coma. And sometimes, these mistakes can strongly affect your reputation because many customers associate literacy with professionalism. Order proofreading to go out on top. If you can’t afford such services, use spell checkers and read your message aloud before sending it. The last trick helps to catch missing words.
Tip: Spend a few minutes to reread the text. Have you found a mistake? Read the rest of the paragraph, particularly carefully. Usually, people tend to make typos and mistakes in the same place.