The Latest Automotive Industry Technologies

The Marketing of Experience in the Automotive Industry

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Automotive Industry Technologies

Similar to the many functions of a smartphone, cars these days can do much more than just drive. The automotive industry’s collaboration with modern technology paves the way to more advanced, comfortable, and safer cars of the future.

Apart from updating the vehicle’s aesthetics both inside and outside, cars are more state-of-the-art as it integrates technology into it.

This does not end with the navigation aid that Google Maps can give users. But this may include advanced emergency braking capabilities, mapping technology, fuel efficiency, and others.

Of course, humans do not cease to come up with better innovations to make life easier, safer, and more comfortable. We won’t be surprised that new technologies in the automotive industry are currently gearing up to create better vehicles.

The Mobility Experience of Car Buyers

Companies are aiming to improve mobility experience to meet consumer expectations. This includes the ability to have a better navigation and a great infotainment system. If these are made available, there will be a better in-car experience.

The Marketing of Experience in the Automotive Industry

The marketing experience of buyers may also be improved by giving them a unique virtual encounter on how the car works in the real world. But because of this, the automotive industry may need to upgrade their offline marketing system or car dealership since many users could observe the vast difference.

Their virtual experience will also urge companies to create cars that can offer a better physical experience than the digital encounter.

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Driverless Cars

Autonomous vehicles are expected to be available commercially by the year 2030.

Autonomous cars are one of the innovations in the industry that consumers had been looking forward to. With the advanced driver-assistance systems (ADAS), technological players, and startups, this would be made possible.

Of course, there would be challenges that these technologies need to overcome before it could be deemed successful in the market. But once companies find ways on how to deal with them, nothing can stop new advanced vehicles from reigning the automotive industry.

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Robert Bagatsing
Managing Editor and Founder of GineersNow based in Dubai and Manila. Survived marketing at Harvard, Management at AIM and proud Bedan.


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