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Technology: Helping Food Retail Industry During Pandemic

The mission of food retailers goes further than just meeting the demands of consumers

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As expected, grocers and food retailers remain to be essential businesses amid the threat of the pandemic as they provide food options and necessities to the locals in their neighborhood.

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But although they remain open during the height of the COVID-19 outbreak, it is but a must that they consider reimagining certain points of their businesses in order to keep up with the changing trends in consumer habits and preferences.

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Australia and many other countries in Asia are starting to take more interest in healthy and locally-sourced products during the pandemic.

This may be attributed to the fact that more people are looking for ways to boost their immune system and live a healthier lifestyle to reduce the risk of contracting the virus. Thus, retailers are expected to restock on these items and offer healthier food options.

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Many are also shifting to self-checkouts and online deliveries to minimize contact with other people, making these technologies a new necessity in groceries. To meet with this change, grocers and food retailers should look into scaling up their e-commerce and home delivery capabilities.

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Since people are also rethinking their spending habits and are likely to put off large purchases for the rest of the year, food retailers should consider strategizing their promotional calendars to adapt into this consumer shift.

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After food retailers have reconsidered their business using these points, they will likely fare better amid the pandemic and provide more employment opportunities for those who are currently out of work.

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They will also be able to reshape the ecosystem of the industry and work closer with business partners on ways they can effectively operate under the new normal. The mission of food retailers goes further than just meeting the demands of consumers as it involves supporting the livelihood and well-being of millions of people across the planet.

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Robert Bagatsing
Managing Editor and Founder of GineersNow based in Dubai and Manila. Survived marketing at Harvard, Management at AIM and proud Bedan.


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