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Leaders’ Talk with Dr. Shetha Alzubaidi, CEO of Brookson Project Management, Al Fahim Avenue Group

Dr. Shetha Alzubaidi, Chief Executive Officer of Brookson Project Management, Al Fahim Avenue Group

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Exclusive interview with Dr. Shetha Alzubaidi, Chief Executive Officer of Brookson Project Management, Al Fahim Avenue Group. During the 2nd Annual GCC HVAC Summit in Dubai, UAE, Dr. Shetha shared Brookson Project Management’s expansion plans, project footprint, innovative solutions and the importance of delivering the project on time, and within the budget.

The Leader

Dr. Shetha Al-Zubaidi is currently working as the CEO for Brookson Project Management LLC which is a member of Alfahim Avenue Group companies. She has international experience in UK and the Middle East for full range of development management extending over twenty five years. Leading and managing a team that coordinating all issues relating to the design, development & construction activities of major projects.

From 1990 to August 2004 Dr. Shetha worked for leading consultancies in UK participating in different projects such as Capita Business Centre in Blackburn. From August 2004 to August 2007 Dr. Shetha worked for UAE leading real estate master developer, Nakheel, participating in different mega structure project such as Palm Jumeirah, Arabian Canal and Palm Deira. From August 2007 to February 2015 she worked with Al-Rajhi Group as Developments Director / Vice President in two real estate companies in UAE, Tatweer UAQ & Tameer Holding Investment. From February 2015 to June 2017 Dr Shetha worked as a Senior Vice President in Damac Properties leading international and national projects.

Dr. Shetha holds BSc in Civil Engineering from the University of Technology in Baghdad, Iraq, MSc in Environmental Geo-technology from Bolton University in UK and PhD in Civil Engineering from UCK in UK.

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According to Dr. Shetha, “Project success can be improved by first creating the right environment for success. Achieving success in the highly competitive consulting marketplace requires talented and motivated people, a willingness to take risks, and a passion and commitment to client satisfaction. Brookson Project Management is dedicated to managing and providing solutions for our clients’ highest priorities. From an operational perspective, our professionals are well grounded in their subject matter expertise, prepared to be successful and productive on day-one of any engagement, and motivated to provide innovative solutions. Clients who engage BROOKSON Project Management benefit from the strength and experience of our capabilities. Most important of all, our commitment to client success begins at the top and threads through the entire organization. From a corporate vantage, BROOKSON Project Management treats each client engagement as a stakeholder relationship. We will deliver on our commitments for your projects and highest priorities. Our corporate objective is to establish an enduring and successful relationship with each and every client.”

The Company

Brookson Project Management is a privately-owned end-to-end project management solutions and services company with a presence in the Middle East, Italy and the United Kingdom, with Headquarters in Dubai, United Arab Emirates.

With a management team averaging thirty years of experience across the Middle East, Asia and the United Kingdom, Brookson Project Management professional staff of engineers, management specialists, economists, information and communications technologies among other disciplines, have been engaged in projects exceeding a value of over $ 184 Billion.


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Engr. Maryam Khalid
Mechanical engineer living in Dubai. Blogger, writer and tech nerd. Love Dubai, love earth, love social good stuff. Follow me on Twitter @maryamkhalid95


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